How to Create Effective Landing Pages
Sunday, June 28, 2015
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All the traffic in the
world will not help you achieve your website goals if the visitors do not take
any action. This is where landing pages come into play. When visitors are
directed to pages that are designed for a specific purpose they are much more
likely to engage to the site. Although there is no precise formula for the
perfect landing page, there are some key components that support optimal
conversion potential. This article outlines the essential qualities of winning
landing pages.
Before you Begin
The process of
building a landing page should not begin until you have determined a few
things. Some questions you may want to ask yourself to get started include:
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